Brand Marketing Senior Manager

Job Description

About the opportunity

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we’re in. As a company, we focus on creating positive change to build a healthier, thriving future — including creating an equitable, inclusive and growth-focused environment for our people.

The North America Brand Marketing team is responsible for creating brand marketing efforts across all channels to deliver guest communication for the North America business. This role reports to the Director, North America Brand Marketing, and plays a key contribution in driving growth for the North American business and building equity in our largest market.

The Senior Manager, Brand Marketing will focus on developing and executing the strategies involved for key campaigns with key partners to deliver into the North America business and brand objectives. At the center of the marketing organization, the Senior Manager is an experienced marketer providing leadership across all marketing channels and brand creative, bringing to life innovative campaign ideas and integration opportunities for our partners. They thrive in making sense of complex projects, elevate all initiatives with sound business strategies, invite strong partnership and co-creation, and lead cross-functional workstreams to deliver a seamless guest journey.

Where you will work

Vancouver, British Columbia, Canada — hybrid, with onsite work minimum 4 days per week.

What we offer

• Typical hiring range: $134,100 – $176,000 base (based on market location and may vary with job-related knowledge, skills, experience, and internal equity).
• Competitive annual bonus program (subject to program eligibility requirements).
• Extended health and dental benefits, and mental health plans.
• Paid time off.
• Savings and retirement plan matching.
• Generous employee discount.
• Fitness & yoga classes.
• Parenthood top-up.
• Extensive catalog of development course offerings.
• People networks, mentorship programs, and leadership series (to name a few).
• Immigration support potentially available for this role.
• Hybrid arrangement with in-person collaboration and connection as an important part of the culture.

Key responsibilities

• Refine and evolve the North America Brand Marketing Strategy.
• Lead large scale and complex marketing initiatives/campaigns requiring development of strategy, cross-functional marketing plans and execution of integrated omni-channel campaigns.
• Lead cross-functional partner enrolment, manage key gates, and ensure partnership integrations and partnership-led moments are resourced, planned for and executed.
• Track and manage budgets effectively.
• Work with cross-functional partners to continue evolving the efficiency of planning for partnership workstreams.
• Drive leadership across key cross-functional teams to guide strategic vision and remove roadblocks.
• Guide the team to strong creative briefs that inspire creative teams and drive impact, including insight development, competitor and market trends, category opportunities, establishing campaign objectives + KPIs, target audience, and messaging hierarchy.
• Build strong cross-functional relationships across the organization, and manage stakeholders to keep them enrolled in marketing plans.
• Support creative development with internal or external agencies, providing strategic advice rooted in clear business & brand needs and acting as key stakeholder on-set.

About you

Essential requirements

• 10+ years’ experience working in marketing, and/or agency experience, in a high profile, globally branded organization.
• 3+ years of people management experience.
• Creative brief development experience for different scale of campaigns.
• Proven ability to manage budgets of $3M+.
• Deep understanding of brand and content marketing, tapping into guest + product insights to drive omnichannel initiatives from inception to execution.
• An energetic, creative, forward-thinking individual with their pulse on the future of marketing.
• Excellent written and verbal communication skills, with the ability to create comprehensive presentation decks.
• Proven ability to lead through others and produce results through cross-functional teams without direct reporting.
• In-depth understanding of business functions and go-to-market requirements within product, brand, and retail.
• Proven ability to form partnerships, build interpersonal relationships, and respect cultural diversity; ability to be inclusive, collaborative, respectful and support broad organizational interests.
• Adaptable and agile, with the ability to juggle changing priorities while maintaining a positive attitude.

Desirable / Nice-to-have

• Experience working with brand partnerships is valued.

Personal attributes

• Passionate storyteller comfortable presenting, collaborating and rallying cross-functional groups.
• Energetic, creative and forward-thinking.
• Collaborative and inclusive.
• Adaptable and agile.
• Leads with courage.
• Communicates with honesty and kindness.
• Puts people first and builds trusting relationships.
• Entrepreneurial spirit and continuously innovates.
• Integrates fun and joy into work.

Must haves

• Acknowledge the presence of choice in every moment and take personal responsibility for your life.
• Possess an entrepreneurial spirit and continuously innovate to achieve great results.
• Communicate with honesty and kindness and create the space for others to do the same.
• Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
• Foster connection by putting people first and building trusting relationships.
• Integrate fun and joy as a way of being and working.

Education: Not specified
Experience: 10+ years in marketing and/or agency experience; 3+ years people management

How to apply

Use the APPLY button above.

Job reference: Senior Manager – North America Brand Marketing
Work Location: Hybrid – Vancouver, British Columbia, Canada (minimum 4 days per week onsite)