Senior E-Commerce Store Manager (m/f/d)

Marketing, Visa Sponsorship Jobs
VISA SPONSORSHIP JOB, Europe
November 6, 2026
Full Time In-Person
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Job Description

TP-Link Deutschland GmbH is hiring a Senior E-Commerce Store Manager to lead its German online store, covering business planning, go-to-market, growth marketing, store operations and performance review.

Location: Düsseldorf, Germany (office-based, partial home office up to one day per week)
Employment type: Full-time, permanent
Salary: €70,000 – €100,000 per year, plus a target-related OTE bonus

Visa sponsorship

TP-Link lists visa sponsorship for Germany among the benefits of this role.

Responsibilities

  • Business planning and performance: Build annual and quarterly plans for the German market, with GMV and profit targets broken down by channel, category and month. Manage the marketing budget and shift spend across paid media, affiliates, CRM, content and other channels based on ROI.
  • Go-to-market strategy: Create the yearly GTM strategy and promotional calendar for the German store. Lead launch planning for key new products (positioning, pricing, timing, channel mix) and track results. Run major promotions such as Black Friday and seasonal campaigns, including budgeting, cross-team coordination and post-campaign reviews.
  • Growth and marketing: Design an omnichannel acquisition strategy across paid media, SEO and affiliates, with channel targets and budgets. Set direction for membership and CRM programmes, including repeat purchase and customer lifetime value goals. Define partner criteria for agencies and affiliates and monitor their ROI.
  • E-commerce operations and customer experience: Own the store strategy, covering assortment, pricing, site structure and conversion rate optimisation. Set quality standards for localised content, visual design and landing pages. Improve third-party logistics and customer service quality and satisfaction.
  • Data and performance review: Set up daily, weekly, monthly and quarterly reviews of core KPIs and drive corrective action. Run attribution analysis with Shopify Analytics, GA4 and ad platform data. Conduct regular competitor and market research and turn findings into improvement initiatives.

Your profile

  • 5+ years in e-commerce, online retail, DTC or digital business management
  • Track record of growing online revenue, profitability and marketing ROI
  • Experience with business planning, forecasting, budgeting and promotional campaigns
  • Strong skills in performance marketing, CRM, SEO, affiliate marketing and customer acquisition
  • Hands-on experience with Shopify, GA4 and e-commerce analytics
  • Solid understanding of merchandising, pricing, CRO and customer experience
  • Ability to lead cross-functional projects and manage agencies and partners
  • Fluent English and Chinese; German is a plus

Benefits

  • Visa sponsorship for Germany
  • Independent role with growing responsibility at a market-leading international company
  • Supportive team and development opportunities
  • Partial home office (one day per week)
  • Attractive salary with a target-related OTE bonus
  • 25–30 days of annual leave rising with tenure, plus 1.5 extra company holidays between Christmas and New Year
  • Company pension scheme
  • Monthly food voucher, birthday voucher and gifts for life and work milestones
  • Employee referral award
  • Regular team events, including monthly tea time, quarterly team building and a Christmas party
  • Ergonomic chairs, height-adjustable desks and a modern office with free parking
  • Free drinks, tea and coffee, and employee discounts on TP-Link products

About TP-Link

TP-Link is a US-headquartered provider of networking and smart home products, ranked as the top Wi-Fi device vendor worldwide and serving customers in more than 170 countries. TP-Link Deutschland, founded in April 2009, houses the DACH sales and marketing team and supports the Western Europe region with a central warehouse.

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